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PrepWork compared with contact databases

Not another
DATABASE.

Contact databases help you build lists. PrepWork helps you prepare for the one company you are about to contact: research, people and what to say, in one report.

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First report free · No credit card · See a sample report

Looking for a ZoomInfo alternative?

If you are looking for a ZoomInfo alternative or an Apollo alternative, start with the job you need done. Contact databases like ZoomInfo and Apollo.io are built for building lists. If you need to prepare for one company before you reach out, PrepWork is built for that: live research, verified contacts, pain points and ready-to-send outreach in one report. Many sellers use a contact database and PrepWork together.

The difference

Different jobs. Many sellers use both.

Contact databases (ZoomInfo, Apollo.io)PrepWork
Built forFinding and exporting contacts and companies at scalePreparing for one specific company, call or meeting
What you getRecords: names, titles and company dataAn 18-section written report with a plan for the conversation
Where it comes fromA database built ahead of timeLive web research every time you run a report
How you startVaries by productFirst report free, no credit card

ZoomInfo and Apollo.io are trademarks of their owners. PrepWork is not affiliated with either company.

Illustrative fictional sample · Bright Smiles Dental Group

Inside every report

Just 4 of the 18 sections. See the full sample report
Opportunity Score
80
Build the Relationship

Bright Smiles is actively spending — three acquisitions in two years with PE money behind them. Their reviews reveal specific operational pain points that create an immediate selling window. Act now before they build in-house or stabilize post-acquisition.

Score Breakdown
50
Base Score — Every company starts here
+15
PE-Backed Active Acquisition Mode — Three practices purchased in 24 months signals active growth budget and vendor openness.
+12
Clear Operational Pain Points at Scale — Review data reveals specific scaling problems a web/digital solution can address directly.
+8
CEO Accessible on LinkedIn — Dr. Whitfield posts monthly and engages — direct outreach has a real chance of response.
-5
Building In-House Marketing — Hiring a Marketing Coordinator suggests they may close the door on outside vendors.
Key Contacts
K
Dr. Karen Whitfield
Founder & CEO · LinkedIn active monthly
M
Michael Torres
Director of Operations · Decision maker for vendors
Conversation Starters
1
“Congrats on Wrentham — eight locations is serious. How are you managing standardization across the newer sites?”
Opens the exact pain point you solve without pitching.
2
“Your reviews are strong — 4.3 across 847. I noticed wait time mentions at the newer locations. Is that on your radar?”
Leads with a compliment, then surfaces a known pain point.
3
“Dr. Whitfield's 40 Under 40 profile mentioned technology adoption as a key differentiator. What does that look like for you right now?”
Bridges their identity as tech-forward to your conversation.
Read the full sample report
What you get

What a database record does not tell you.

Recent news

What changed at the company lately, newest first.

Pain points

Specific problems and how to position against each.

Opportunity score

Every point explained, with a source link for each signal.

Verified contacts

Kept only when a company page or reliable listing confirms the role.

Objection handlers

Two real objections, answered before they come up.

Ready-to-send outreach

Email, LinkedIn DM and cold call opener for that company.

Every report has 18 sections. See them all in the sample report.

How it works

Three steps. A few minutes.

Enter the company

Its name and website, your industry, and the seniority of the person you want to reach.

PrepWork researches it

Live web research on the company: its site, news, reviews, hiring and people.

Walk in prepared

Read one report, then use the opener, email or LinkedIn DM written for that company.

Pricing

Start free. Pay per report or by the month.

First report
Free

No credit card required.

Get my Free Report
Single report
$19.99

One complete report, one time.

Buy One Report
Individual
$79.99 /month

50 reports a month, one seat.

Subscribe for $79.99/month

Buying for a team? See how team plans work.

Questions

Before you try it.

Does PrepWork replace ZoomInfo or Apollo.io?

Not for list building. If you need to export thousands of contacts, a database is built for that. PrepWork is the next step: knowing one company well before you reach out.

Where does PrepWork's information come from?

Live web research on the company: its own website, news, reviews, job postings and reliable listings. Contacts are kept only when a company page or reliable listing confirms their current role.

How long does a report take?

Usually a couple of minutes. PrepWork runs live web research on the company every time, so you are not reading an old database record.

Is the first report really free?

Yes. Create a free account and run your first report. No credit card required.

What does PrepWork cost after the free report?

$19.99 for a single report, or $79.99 a month for 50 reports on one seat. Team plans start at $279.99 a month for 200 shared reports and up to 5 seats.

Run your first report free.

Pick a company you are calling this week. See what PrepWork finds.

Get my Free Report Or read a full sample report first.