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Account research for SDRs and BDRs

Personalize every
first TOUCH.

PrepWork researches the account and hands back the right person to reach, a real reason to reach out now, and the email, DM and call opener to do it.

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First report free · No credit card · See a sample report

Account research for SDRs and BDRs.

SDR account research usually means hunting across a company's website, LinkedIn, news and job posts for one good reason to reach out. PrepWork does that research for each account and returns a recent trigger, the right contact at the seniority you target, pain points, and personalized outreach: an email, a LinkedIn DM and a cold call opener written for that company. SDRs and BDRs get real personalization without the tab-hopping.

The problem

Personalization without the tab-hopping.

Without PrepWork
  • Sequences that read like everyone else's.
  • Hunting for a trigger event on every account.
  • Messaging the wrong person because the org chart was a guess.
With PrepWork
  • A real, recent trigger from the company's news and hiring.
  • Contacts at the seniority you target, checked against company sources.
  • An email, LinkedIn DM and call opener written for that one account.
Illustrative fictional sample · Bright Smiles Dental Group

Inside every report

Just 4 of the 18 sections. See the full sample report
Opportunity Score
80
Build the Relationship

Bright Smiles is actively spending — three acquisitions in two years with PE money behind them. Their reviews reveal specific operational pain points that create an immediate selling window. Act now before they build in-house or stabilize post-acquisition.

Score Breakdown
50
Base Score — Every company starts here
+15
PE-Backed Active Acquisition Mode — Three practices purchased in 24 months signals active growth budget and vendor openness.
+12
Clear Operational Pain Points at Scale — Review data reveals specific scaling problems a web/digital solution can address directly.
+8
CEO Accessible on LinkedIn — Dr. Whitfield posts monthly and engages — direct outreach has a real chance of response.
-5
Building In-House Marketing — Hiring a Marketing Coordinator suggests they may close the door on outside vendors.
Key Contacts
K
Dr. Karen Whitfield
Founder & CEO · LinkedIn active monthly
M
Michael Torres
Director of Operations · Decision maker for vendors
Conversation Starters
1
“Congrats on Wrentham — eight locations is serious. How are you managing standardization across the newer sites?”
Opens the exact pain point you solve without pitching.
2
“Your reviews are strong — 4.3 across 847. I noticed wait time mentions at the newer locations. Is that on your radar?”
Leads with a compliment, then surfaces a known pain point.
3
“Dr. Whitfield's 40 Under 40 profile mentioned technology adoption as a key differentiator. What does that look like for you right now?”
Bridges their identity as tech-forward to your conversation.
Read the full sample report
What you get

From account to first touch in one report.

Hiring signals

Open roles decoded: what they say about budget and priorities.

Recent news

Fresh triggers for a reason to reach out this week.

Contacts by seniority

Target C-suite, VP, director or manager level.

Conversation starters

Three openers tied to real company news.

LinkedIn DM

Short, human and ready to copy.

Email template

Personalized to the account and ready to send.

Every report has 18 sections. See them all in the sample report.

How it works

Three steps. A few minutes.

Enter the company

Its name and website, your industry, and the seniority of the person you want to reach.

PrepWork researches it

Live web research on the company: its site, news, reviews, hiring and people.

Walk in prepared

Read one report, then use the opener, email or LinkedIn DM written for that company.

Pricing

Start free. Pay per report or by the month.

First report
Free

No credit card required.

Get my Free Report
Single report
$19.99

One complete report, one time.

Buy One Report
Individual
$79.99 /month

50 reports a month, one seat.

Subscribe for $79.99/month
Team $279.99/month, 200 shared reports, up to 5 seats →Growth $579.99/month, 500 shared reports, up to 10 seats →

Buying for a team? See how team plans work.

Questions

Before you try it.

How long does a report take?

Usually a couple of minutes. PrepWork runs live web research on the company every time, so you are not reading an old database record.

Can I choose who to target?

Yes. Pick C-suite, VP or senior leadership, director or manager level, and the contacts and outreach follow that choice.

Is the outreach ready to send?

The email, LinkedIn DM and cold call opener are written for that company and the contact in the report. Read them before you send: you know your offer best.

Is the first report really free?

Yes. Create a free account and run your first report. No credit card required.

What does PrepWork cost after the free report?

$19.99 for a single report, or $79.99 a month for 50 reports on one seat. Team plans start at $279.99 a month for 200 shared reports and up to 5 seats.

Run your first report free.

Pick a company you are calling this week. See what PrepWork finds.

Get my Free Report Or read a full sample report first.