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Business development for recruiters

Pitch the client
who is HIRING.

Before you call a hiring manager or HR leader, know what they are hiring for, what is changing in the business and who makes the call.

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First report free · No credit card · See a sample report

Business development research for recruiters.

Recruiter business development works best when you know what a company is hiring for and why. PrepWork researches the company, decodes its open roles into hiring signals, shows its growth and financial snapshot, names decision makers at the level you choose and drafts a first message. Recruiters and staffing agencies use it to win new clients and to sound like the recruiter who did the homework.

The problem

Stop pitching blind.

Without PrepWork
  • Calling companies with no idea what they are hiring for.
  • Reaching HR when the hiring manager decides.
  • Sounding like every other agency in their inbox.
With PrepWork
  • Open roles decoded into what the company needs next.
  • Decision makers at the seniority you choose.
  • A pitch tied to the company's growth, news and hiring.
Illustrative fictional sample · Bright Smiles Dental Group

Inside every report

Just 4 of the 18 sections. See the full sample report
Opportunity Score
80
Build the Relationship

Bright Smiles is actively spending — three acquisitions in two years with PE money behind them. Their reviews reveal specific operational pain points that create an immediate selling window. Act now before they build in-house or stabilize post-acquisition.

Score Breakdown
50
Base Score — Every company starts here
+15
PE-Backed Active Acquisition Mode — Three practices purchased in 24 months signals active growth budget and vendor openness.
+12
Clear Operational Pain Points at Scale — Review data reveals specific scaling problems a web/digital solution can address directly.
+8
CEO Accessible on LinkedIn — Dr. Whitfield posts monthly and engages — direct outreach has a real chance of response.
-5
Building In-House Marketing — Hiring a Marketing Coordinator suggests they may close the door on outside vendors.
Key Contacts
K
Dr. Karen Whitfield
Founder & CEO · LinkedIn active monthly
M
Michael Torres
Director of Operations · Decision maker for vendors
Conversation Starters
1
“Congrats on Wrentham — eight locations is serious. How are you managing standardization across the newer sites?”
Opens the exact pain point you solve without pitching.
2
“Your reviews are strong — 4.3 across 847. I noticed wait time mentions at the newer locations. Is that on your radar?”
Leads with a compliment, then surfaces a known pain point.
3
“Dr. Whitfield's 40 Under 40 profile mentioned technology adoption as a key differentiator. What does that look like for you right now?”
Bridges their identity as tech-forward to your conversation.
Read the full sample report
What you get

What you need to win the search.

Hiring signals

Active job postings decoded into what the company is building.

Employee reviews

Glassdoor and Indeed patterns that show culture and turnover.

Key contacts

Decision makers at the level you choose.

Financial snapshot

Revenue estimates, funding status and buying capacity.

Pain points

Where the business is stretched, and how your search helps.

Email and LinkedIn DM

A first message written for that company.

Every report has 18 sections. See them all in the sample report.

How it works

Three steps. A few minutes.

Enter the company

Its name and website, your industry, and the seniority of the person you want to reach.

PrepWork researches it

Live web research on the company: its site, news, reviews, hiring and people.

Walk in prepared

Read one report, then use the opener, email or LinkedIn DM written for that company.

Pricing

Start free. Pay per report or by the month.

First report
Free

No credit card required.

Get my Free Report
Single report
$19.99

One complete report, one time.

Buy One Report
Individual
$79.99 /month

50 reports a month, one seat.

Subscribe for $79.99/month
Team $279.99/month, 200 shared reports, up to 5 seats →Growth $579.99/month, 500 shared reports, up to 10 seats →

Buying for a team? See how team plans work.

Questions

Before you try it.

Does PrepWork research job candidates?

No. PrepWork researches companies, so you can win and serve clients. It does not profile candidates.

Is there a setting for recruiters?

Choose Recruiting & Staffing as your industry when you run a report, so the pitch is framed around what you offer.

How long does a report take?

Usually a couple of minutes. PrepWork runs live web research on the company every time, so you are not reading an old database record.

Is the first report really free?

Yes. Create a free account and run your first report. No credit card required.

What does PrepWork cost after the free report?

$19.99 for a single report, or $79.99 a month for 50 reports on one seat. Team plans start at $279.99 a month for 200 shared reports and up to 5 seats.

Run your first report free.

Pick a company you are calling this week. See what PrepWork finds.

Get my Free Report Or read a full sample report first.