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Discovery call prep

Ask better questions
in DISCOVERY.

Show up knowing their recent changes, their likely pain points and the objection you will hear, so the call is about their business, not your research.

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Discovery call prep that leads to better questions.

Good discovery call questions come from knowing the account. When you prepare for a discovery call with PrepWork, you get the company's recent changes, likely pain points, competitors, red flags, a pitch strategy and two objections already answered. You spend the discovery call learning what only the buyer can tell you, not what their website already says.

The problem

Spend discovery on their problems, not their homepage.

Without PrepWork
  • Using the first ten minutes to ask what their website already says.
  • Missing the competitor they already use.
  • Getting caught off guard by the objection at the end.
With PrepWork
  • Open with what changed at the company and why it matters.
  • Know their competitive landscape and your angle against it.
  • Two likely objections, already answered.
Illustrative fictional sample · Bright Smiles Dental Group

Inside every report

Just 4 of the 18 sections. See the full sample report
Opportunity Score
80
Build the Relationship

Bright Smiles is actively spending — three acquisitions in two years with PE money behind them. Their reviews reveal specific operational pain points that create an immediate selling window. Act now before they build in-house or stabilize post-acquisition.

Score Breakdown
50
Base Score — Every company starts here
+15
PE-Backed Active Acquisition Mode — Three practices purchased in 24 months signals active growth budget and vendor openness.
+12
Clear Operational Pain Points at Scale — Review data reveals specific scaling problems a web/digital solution can address directly.
+8
CEO Accessible on LinkedIn — Dr. Whitfield posts monthly and engages — direct outreach has a real chance of response.
-5
Building In-House Marketing — Hiring a Marketing Coordinator suggests they may close the door on outside vendors.
Key Contacts
K
Dr. Karen Whitfield
Founder & CEO · LinkedIn active monthly
M
Michael Torres
Director of Operations · Decision maker for vendors
Conversation Starters
1
“Congrats on Wrentham — eight locations is serious. How are you managing standardization across the newer sites?”
Opens the exact pain point you solve without pitching.
2
“Your reviews are strong — 4.3 across 847. I noticed wait time mentions at the newer locations. Is that on your radar?”
Leads with a compliment, then surfaces a known pain point.
3
“Dr. Whitfield's 40 Under 40 profile mentioned technology adoption as a key differentiator. What does that look like for you right now?”
Bridges their identity as tech-forward to your conversation.
Read the full sample report
What you get

A plan for the conversation, not just facts.

Pain points

Specific problems the company has, and how to position against each one.

Competitive landscape

Who they compete with and the angle that sets you apart.

Red flags

Leadership changes, instability or deal risks to know before you commit time.

Objection handlers

Two real objections, answered before they come up.

Pitch strategy

The approach, the best channel and the best timing.

Conversation starters

Three openers tied to real company news.

Every report has 18 sections. See them all in the sample report.

How it works

Three steps. A few minutes.

Enter the company

Its name and website, your industry, and the seniority of the person you want to reach.

PrepWork researches it

Live web research on the company: its site, news, reviews, hiring and people.

Walk in prepared

Read one report, then use the opener, email or LinkedIn DM written for that company.

Pricing

Start free. Pay per report or by the month.

First report
Free

No credit card required.

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Single report
$19.99

One complete report, one time.

Buy One Report
Individual
$79.99 /month

50 reports a month, one seat.

Subscribe for $79.99/month
Team $279.99/month, 200 shared reports, up to 5 seats →Growth $579.99/month, 500 shared reports, up to 10 seats →

Buying for a team? See how team plans work.

Questions

Before you try it.

How long does a report take?

Usually a couple of minutes. PrepWork runs live web research on the company every time, so you are not reading an old database record.

How is this different from researching the company myself?

It does the same digging across the company website, news, reviews and job postings, then puts it into one document with a plan for the conversation.

How does PrepWork avoid getting facts wrong?

Every report starts from live web research. Figures in red flags are checked against the page they cite, and each score signal links to its source.

Is the first report really free?

Yes. Create a free account and run your first report. No credit card required.

What does PrepWork cost after the free report?

$19.99 for a single report, or $79.99 a month for 50 reports on one seat. Team plans start at $279.99 a month for 200 shared reports and up to 5 seats.

Run your first report free.

Pick a company you are calling this week. See what PrepWork finds.

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