The PrepWork Blog

Sales intelligence tips, pre-call research strategies, and guides to help you walk into every meeting already knowing everything.

Latest Articles
How Smart Investors Use PrepWork Before Every First Meeting
Before you sit across from a founder, you should already know their growth signals, red flags, and competitive position.
Why the Best Recruiters Research the Company Before They Call
Most recruiters pitch blind. The ones who close know the growth stage, hiring signals, and real decision makers before they dial.
How to Research a Company Before Your Interview (And Actually Use What You Find)
Most candidates Google the company and call it done. Here is a better way to research before any interview — and how to use what you find to land the offer.
How to Research a Prospect in 60 Seconds Before Any Sales Call
Most sales reps spend 45 minutes on pre-call research — or skip it entirely. Here's a better way that takes 60 seconds and gives you everything you need.
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She Walked Into the Interview Knowing Things They Didn't Expect Her to Know
How one job seeker used PrepWork to turn a long-shot interview into a job offer — by knowing something the hiring manager didn't expect her to know.
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5 Things to Research Before Every Sales Call (Most Reps Skip #3)
Top-performing sales reps research these 5 things before every call. Most reps skip #3 — and it's costing them deals.
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