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Walk into every meeting
already KNOWING everything.

Type in your target company's name and discover exactly who they are, what they need, and how to successfully work with them.

Score Breakdown· Company Overview· Live News· Customer Reviews· Key Contacts· Pain Points· Social Presence· Website Grade· Hiring Signals· Competitors· Financials· Red Flags· Pitch Strategy· Objections· Conversation Starters· LinkedIn DM· Cold Call Opener· Email Template· Score Breakdown· Company Overview· Live News· Customer Reviews· Key Contacts· Pain Points· Social Presence· Website Grade· Hiring Signals· Competitors· Financials· Red Flags· Pitch Strategy· Objections· Conversation Starters· LinkedIn DM· Cold Call Opener· Email Template·
How It Works

3 steps. 60 seconds.

No more rabbit holes of research before a meeting. PrepWork does it all in one shot.

01
Enter Company Details

Enter the company name and website. Select your role — Sales, Job Seeker, Investor, or Recruiter — and PrepWork personalizes every section to your specific situation.

02
PrepWork builds the dossier

PrepWork does the research so you don't have to — live news, reviews, pain points, key contacts, competitors, financials, and more — 18 sections of intel, ready in 60 seconds.

03
Walk in ready for anything.

Pain Points. Check. Right contacts. Check. Conversation starter. Check. Personalized email. Check. All built from live intel. You're not just prepared. You're unstoppable.

WHO USES PrepWork?

It's not just for sales.

It's for anyone who needs to walk in ready to impress.

Sales & Business Development

Walk into every call, meeting, or partnership conversation already knowing their pain points, key contacts, and exactly how to position yourself.

Job Seekers

Interviewing with a company? Know their culture, leadership, recent moves, and red flags before you sit down. Ask better questions. Make a stronger impression.

Recruiters

Before you pitch a candidate to a hiring company, know that company cold. Understand their growth stage, hiring signals, and what they actually need.

Fundraisers & Development

Walk into every donor meeting knowing their giving capacity, CSR priorities, and who signs the checks. Make every ask count.

Account Managers

Prep for renewals, QBRs, and upsell conversations with real intel — not just what's in your CRM.

Investors

Quick, structured intel on a company before a meeting, pitch review, or early due diligence conversation.

Pricing

Simple, transparent pricing.

ONE AND DONE
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Sample Report

This is what you walk in with.

Real intelligence. Specific to their company. Personalized to your goals.

↓  Scroll to explore the full report  ↓
Bright Smiles Dental Group
Healthcare / Dental  ·  85-110 employees  ·  Est. 2009
PE-backed multi-location dental group scaling across New England.
Prepared for: Web Design & Development
Score Breakdown
50
Base Score -- Every company starts here
+15
PE-Backed Active Acquisition Mode -- Three practices purchased in 24 months signals active growth budget and vendor openness.
+12
Clear Operational Pain Points at Scale -- Review data reveals specific scaling problems a web/digital solution can address directly.
+8
CEO Accessible on LinkedIn -- Dr. Whitfield posts monthly and engages — direct outreach has a real chance of response.
-5
Building In-House Marketing -- Hiring a Marketing Coordinator suggests they may close the door on outside vendors.
Opportunity Score
82
Strike Now

Bright Smiles is actively spending — three acquisitions in two years with PE money behind them. Their reviews reveal specific operational pain points that create an immediate selling window. Act now before they build in-house or stabilize post-acquisition.

Company Overview
Background & Market Position
Bright Smiles Dental Group is a PE-backed multi-location dental organization founded in 2009 by Dr. Karen Whitfield. Grown from a single practice to 8 locations across Rhode Island and Massachusetts through organic growth and 3 acquisitions in the past 24 months. Positioned as a technology-forward, community-focused dental group competing against both corporate chains and independent practices.
Latest News & Activity
What's Happening Right Now
March 2026
Bright Smiles acquires Wrentham Family Dental — 8th location
Third acquisition in 24 months. PE-backed budget is open, leadership bandwidth is stretched.
October 2025
Dr. Karen Whitfield named to Providence Business News 40 Under 40
Active on LinkedIn. Profile highlights technology adoption — direct outreach angle.
January 2026
Hiring first Marketing Coordinator
Building in-house capability. Strike before they close the door.
Review Analysis
What Patients & Staff Are Saying
Patient Reviews
4.3 / 847
✓ Friendly staff, modern tech, clean offices
✗ Wait times, inconsistency across locations
Employee Reviews
3.2 / 43
✓ Mission-driven, growth opportunities
✗ Management inconsistency, thin resources
Key Contacts
Who to Reach
K
Dr. Karen Whitfield
Founder & CEO  ·  LinkedIn active monthly
M
Michael Torres
Director of Operations  ·  Decision maker for vendors
Pain Points
Where They Hurt — Where You Win
Inconsistent brand & web presence across 8 locations
Each acquired location has its own outdated site. No unified digital presence.
No standardized online booking or patient flow
Reviews flag scheduling friction. No unified booking system despite rapid growth.
Website grade C+ — outdated design, no clear CTA
Main site not redesigned since 2021. Poor mobile experience. No conversion optimization.
Social Media Presence
Where They Live Online
Facebook@BrightSmilesDental — 2.1K followers, posts 2x/week
Instagram@brightsmilesdental — 890 followers, patient stories
LinkedInDr. Whitfield active monthly — best outreach channel
Website Grade
Digital First Impression
C+
• Site not updated since 2021 — design feels dated
• Poor mobile experience — slow load, hard to navigate
• No clear CTA on location pages — losing booking conversions
• Acquired locations have separate outdated sites
Hiring Activity
What Their Job Posts Reveal
Marketing Coordinator
⚠ Strike now — building in-house
Office Manager (2 locations)
Scaling operations at newly acquired sites
Patient Care Coordinator
Front desk overwhelmed — confirms scheduling pain
Competitive Landscape
Who They Are Up Against
Aspen Dental
Corporate chain with massive digital presence. Bright Smiles wins on local feel.
local > corporate
Gentle Dental (RI)
Regional competitor with a cleaner website. Bright Smiles is losing the digital first impression.
web gap is real
Financial Snapshot
Budget Reality Check
Est. Revenue
$8–12M
Backing
PE-Backed
Growth
3x in 24mo
Budget Signal
Strong
Red Flags
Know Before You Go
Marketing Coordinator hire signals possible in-house build — move fast
3 acquisitions in 2 years = leadership bandwidth stretched. Be a solution, not another demand
Employee review inconsistency may slow vendor decisions
Your Pitch Strategy
How to Get in the Door
Bright Smiles is buying practices faster than they can standardize them. Lead with how you solve the consistency and scaling problem — they need a unified web presence before location 9. That gap is your door.
Best Channel
LinkedIn DM to Dr. Whitfield + email to Michael Torres
Best Timing
Tue–Wed 9–11am. Post-acquisition windows are ideal.
Handle These Objections
Be Ready Before They Say It
"We already have someone handling our website."
Acknowledge it — then ask: how is it holding up across all 8 locations? Most groups had a solution that worked at 3. The jump to 8 is where it strains.
"We are in the middle of a lot of change right now."
That is exactly why we should talk. The groups that get overwhelmed are the ones who wait until things break.
Conversation Starters
3 Specific Things to Say
1
"Congrats on Wrentham — eight locations is serious. How are you managing standardization across the newer sites?"
Opens the exact pain point you solve without pitching.
2
"Your reviews are strong — 4.3 across 847. I noticed wait time mentions at the newer locations. Is that on your radar?"
Leads with a compliment, then surfaces a known pain point.
3
"Dr. Whitfield's 40 Under 40 profile mentioned technology adoption as a key differentiator. What does that look like for you right now?"
Bridges their identity as tech-forward to your conversation.
LinkedIn DM
Short & Human
Hi Michael — saw the Wrentham acquisition, congrats.

I work with multi-location dental groups on the web and branding challenges that come up between locations 6 and 9. Might be worth a quick conversation.

Open to 15 minutes this week?
Cold Call Opener
First 15 Seconds
Opener
"Hi Michael — saw the Wrentham acquisition and I work with multi-location dental groups scaling past 6 locations."
Bridge
"Most groups hit the same web and branding bottlenecks between locations 6 and 9."
Question
"Is standardizing your web presence on your radar right now?"
Ready-to-Send Email
Copy, Customize, Send
Paste directly into Gmail or Outlook
ToMichael Torres, Director of Operations
SubjectCongrats on Wrentham — quick question for you
Hi Michael, Saw the Wrentham acquisition — congrats on the continued growth. Eight locations is no small thing. I work with multi-location dental groups on the web consistency challenges that show up between locations 6 and 9. Based on what I've seen from Bright Smiles, I think there might be a real fit. Would you be open to a 15-minute call this week? I'll come prepared with specific ideas. Best, [Your Name] | [Company] | [Phone]
This is one PrepWork report. Generated in about 60 seconds.
What You Get

Every angle covered. Every time.

Score Breakdown

A 0–100 opportunity score built from real signals — with every point explained so you know exactly why.

Company Overview

Background, market position, founding story, and what makes them tick.

Live News

Real-time headlines from the last 6 months — acquisitions, launches, leadership moves.

Customer Reviews

What buyers and employees are actually saying — patterns, pain points, praise.

Key Contacts

The right people to reach, their titles, and how to get their attention.

Pain Points

Where they hurt and exactly how your product fits the gap.

Social Presence

Where they're active online, what they post, and their engagement patterns.

Website Grade

A letter grade on their digital presence with specific notes on what's working and what's not.

Hiring Signals

Active job postings decoded — what they reveal about priorities and budget.

Competitors

Who they're up against and your angle to use the competitive landscape in your pitch.

Financials

Revenue estimates, funding status, and what it means for their buying capacity.

Red Flags

Leadership drama, budget freezes, or instability — know the landmines before you walk in.

Pitch Strategy

The exact approach, best channel, and best timing to get in the door.

Objections

Two real objections you'll face and exactly how to handle them — before they say it.

Conversation Starters

Three specific openers tied to real news about this company. Not generic. Actually useful.

LinkedIn DM

A short, human DM written for this company. Copy, personalize, send.

Cold Call Opener

First 15 seconds word for word — opener, bridge, and question built for their situation.

Email Template

A ready-to-send email personalized to their company and what you sell.

Why PrepWork

The smartest way to prep. Period.

See how PrepWork stacks up against the alternatives.

Why Professionals Choose PrepWork vs Generic AI

Generic AI Tools PrepWork
Requires trial-and-error prompting ✓ 60-second dossier, no prompting needed
Manual research across multiple sources ✓ 18 sections of live intelligence in one place
Generic AI responses ✓ Role-aware reports for sales, recruiting, job seekers, and investors
No way to prioritize your pipeline ✓ Every report includes a scored opportunity rating
Stale or hallucinated contact names ✓ Live contacts sourced directly from the company's own website
Write prompts, edit outputs, start from scratch every time ✓ No prompting. No editing. Just results.
Inconsistent output quality ✓ Structured, repeatable 18-section format every time

How PrepWork Compares to the Competition

Feature PrepWork Sales Nav ZoomInfo Manual Research
Ready-to-use cold call script
LinkedIn DM written for you
Personalized email template
Opportunity score with signal breakdown
Live news with sales angles
Pain points filtered to what you sell
Website grade & digital analysis
Red flags & deal risk warnings
Customer & employee review analysis
Competitor landscape & your angle
Key contacts & outreach approach
Hiring signals decoded
Financial snapshot
Report ready in 60 seconds
No annual contract required
Starts at $19.99
Testimonials

People are already walking in differently.

"I ran a PrepWork report before a call and spotted a leadership change the prospect hadn't even mentioned. I led with it and they said 'How did you know that?' Closed a $34K deal that day."

S
Sarah M.
Account Executive — Mid-Market SaaS

"Used a PrepWork report the morning of a cold call. The intel on their pain points was so specific it felt like I already had an inside connection. Booked the demo on the first try."

J
James T.
SDR — Enterprise Tech

"The cold call opener alone is worth $79.99/month. I used it on my first call and the prospect said it was the most relevant pitch they'd heard all year. Connect rate jumped immediately."

V
Vera K.
VP of Sales — B2B Services

"I used to spend hours researching before every big call. Now I type the company name and I'm done in 60 seconds. I've gone from dreading prep to actually looking forward to it."

D
Derek L.
Account Manager — Logistics

"The red flags section saved me from wasting time on a prospect that looked great on the surface. PrepWork surfaced a leadership shakeup I had no idea about. That alone paid for itself."

M
Marcus R.
Senior AE — Cybersecurity

"My whole team uses this now. We run a report before every discovery call. The hiring signals section is gold — if they're growing a department we sell into, we know to move fast."

A
Alicia D.
Sales Manager — HR Tech

"I showed PrepWork to a sales trainer I know and he said he wanted to teach it in his workshops. The conversation starters and objection handlers are that good."

T
Tom W.
AE — Sales Enablement

"I ran a PrepWork report before my second-round interview. Walked in knowing their recent moves, key leadership, and a pain point their CEO mentioned publicly. Got the offer on the spot."

R
Rachel S.
Marketing Manager — Job Seeker

"Before PrepWork I'd go into company calls half blind. Now I know their growth stage, active job postings, and who the real hiring decision maker is before I dial. My connect rate is up and my pitches land."

S
Sandra K.
Senior Recruiter

"I use PrepWork before every initial company meeting. In 60 seconds I get revenue signals, hiring patterns, red flags, and competitive positioning. It makes my first conversation infinitely more focused."

D
David M.
Angel Investor
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